Our Story

Snuggy Buddy is a family owned brand. Invented by Founder, Susan Bortone and inspired by her kids, Roc and Oli. 

As babies, both Roc + Oli were snugglers (great during the day.. not so much when trying to get them to sleep through the night on their own).
They loved holding a soft blanket or a lovey to soothe them, but it was not safe to leave a loose, toy in the crib for a baby under the age of 1. Like many parents, Susan struggled to find a way to help them sleep safely and soundly. When daughter Oli was 6 months old, and she had tried every product on the shelf with no luck, she started designing. 

She created Snuggy Buddy, as a safe Wearable Lovey Blanket, with a securely attached plush lovey, to help provide the comfort her babies needed and the safety she needed for them.

The first night she used it, Oli (and all of us) finally slept through the night!

Thus, the Snuggy Buddy Wearable Lovey Blanket was born!


*Snuggy Buddy is a social good company, something that is near and dear to us. We are committed to not only helping Snuggy Buddy Babies sleep safely and soundly, but babies everywhere. We proudly donate fabrics to Project Linus, an organization that makes blankets for babies in need. So babies everywhere, get the chance they deserve, to Sleep Sound + Dream Big!*


Contact us at info@snuggybuddy.com​ or by phone at 518-527-8577